client
Ray Houser, Chef & Founder
services
Branding, Prototyping,
Website Design
Website Design
date
May 25th, 2024
team
L. Square - Creative Navigator
Huitian Cheng - Manufacturer
Huitian Cheng - Manufacturer
Pop-up Vendor & Catering
Philly Gourmet Ice is a family-run business aiming to become a household name in retail chains. Our goal was to create a simple yet striking logotype to brand their product packaging and advertising, setting them apart from other Italian Ice competitors.
Idea & Concept
The name “Philly Gourmet Ice” conveys a premium, high-quality product, while the essence of the service is rooted in fun and enjoyment. The goal is to create an icon that symbolizes both sophistication and playfulness.
Our Approach
We combined classic party cup elements with an elegant font for sophistication, alongside a playful typeface and icon for fun and approachability. We also prioritized sustainability by partnering with an eco-friendly manufacturer, ensuring our packaging stands out while being environmentally responsible.
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