Gospel in the Park

client
River Road African American Museum
team
L. Square, Creative Navigator
O. Hughes, Brand Ambassador
services
Branding, UI/UX Design,
Mobile Design
date
Feburary 25th, 2019
The River Road African American Museum proudly presents "Gospel In The Park," an annual event that celebrates the rich cultural heritage and vibrant community spirit through uplifting music and fellowship. We set out with a mission to enhance participation and bring even more joy to the beloved community gathering.

Bausper Solution

To increase participation, we launched a vibrant promotional campaign that seamlessly blended eye-catching print materials with dynamic social media content. Our print ads featured a magazine advertisement, dynamic city street banners, flyers, exciting tickets, and informative brochures that showcased the event's history and significance, all crafted to capture the heart and soul of Gospel music while inviting everyone to join the celebration. On the digital front, we designed captivating content and collaborated with Oneisha Hughes, Band Ambassador of Inspire Brand, to guide our content creation and manage our social media and email marketing efforts.
“Just wanted to share yesterday's e-newsletter with you- our editors included Gospel in the Park as one of their Editor's Choices!"
Country Roads Magazine
Heather Gammill, Sr. Regional AE

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