Woman 2 Woman, 501(c)3
client
Courtney Stanton, Founder | CEO
team
L. Square - Creative Navigator
S. Woods - Backend Developer
S. Woods - Backend Developer
services
Branding, Website Design,
Expectation Setting
Expectation Setting
date
March 20th, 2024
W2WCal seamlessly aligned with our expertise. This dynamic blend of life coaching and ministry aims to encourage, mentor and restore women of color from diverse socio-economic backgrounds in Los Angeles, California. They sought to create a lifestyle brand that embodies their mission—a visual identity that resonates with themes of education, ministry, fellowship, and community.
Challenge
Design an unconventional yet user-friendly website for a nonprofit charity. The objective was to create an innovative platform with a simple and modern design that effectively communicates the brand’s values while showcasing visually appealing content—without resembling a typical charity website. The core message emphasizes “empowering women through financial independence, emotional resilience, and personal growth.”
- Develop an easy-to-navigate, mobile-friendly website that allows for client self-updates.
- Lack of existing content or brand materials, including logo, images, color scheme, and overall strategy.
- Create a persuasive platform to encourage participation in workshops while attracting sponsors and donors.
color pallete
#e8eef0
#1a1a1a
#8c8c8c
#8c3421
#a36732
#b5d8f1
#cea646
#e1c8a5
Typography
Playfair Display
Barlow
Women and strength are synonymous, so we chose fonts that reflect resilience and empowerment, embodying the powerful spirit of the Woman 2 Woman mission.
“The website and guidance you’ve given us are more than we could have imagined. The membership is constantly growing and referrals are coming your way!”
Our Approach
Our approach was to position the site as a visual editorial platform that showcases features centered around the events and workshops the brand facilitates. Featured events will rotate on the homepage and will be tagged with custom filters to enhance content navigation.
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